French model and actress Laetitia Casta will be the face of Notorious, Ralph Lauren’s newest women’s fragrance. The sexy scent debuts in the U.S. this month with a print campaign starring Ms. Casta, photographed by renowned photographer Michael Thompson, plus a commercial film directed by Hong Kong-based filmmaker Wong Kar-wai.

“Laetitia’s glamour, daring and powerful femininity make her the perfect face for this seductive fragrance,” says Guillaume de Lesquen, president, worldwide, Ralph Lauren Fragrances. “She is classically beautiful, but lives her life in a completely modern way. Laetitia is Notorious.”